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India’s Traceability and Authentication Forum 2023 to introduce new strategies with a focus on zero counterfeiting for the future

26 Apr 2023

In a strong move against the prevailing counterfeiting menace, Authentication Solutions Providers Association (ASPA) with its co-organiser Messe Frankfurt India announces the 5th edition of Traceability and Authentication Forum & Awards on 6-7th July 2023 at Hyatt Regency in New Delhi.

Counterfeiting is a global problem of enormous scale, impacting every industry sector around the world. India is no exception, small businesses knowingly or unknowingly buy counterfeit technology or equipment and suffer unanticipated costs in breakage, business downtime and unenforceable warranties.

Traceability and Authentication Forum 2023 brings together leaders from the industry and global experts along with top authorities from the government, to discuss solutions and address the challenges that counterfeiting poses to the industry. It enables policymakers, brands, ASPA members and all stakeholders to gain first-hand collaborative knowledge of anti-counterfeiting and traceability technologies, solutions and systems.

Expressing his gratitude to the members of the Authentication Forum for their empowering support, Mr Raj Manek, Executive Director and Board Member, Messe Frankfurt Asia Holdings Ltd, shared: “The country requires a comprehensive, proactive and holistic counter approach. We need to make a significant change in increasing awareness, implementing authenticated solutions and supporting these with robust track and trace infrastructure. An aware consumer holds the power to fight this menace however we must enhance consumer awareness about this issue. Since its inception, Messe Frankfurt India along with ASPA has made good progress for creating momentum in the fight against fakes in India and we are committed towards strengthening this momentum.”

Among the highly-reputed panel members of the Traceability & Authentication Forum will include S Swaminathan, CEO, GS1 India, Dr Jayashree Gupta, President- Consumers India & Chairperson, Human Rights Group, Diwaker Bharadwaj, President (Automation/Serialization, Packaging & Brand Protection), Polycab India Limited, Rajat Wahi, Partner, Deloitte India, Unaise Urfi, Director, KPMG India, Col. Harendra Bana, Regional Security Manager - South Asia, FMCG, Anubhav Jain, Brand Protection Specialist, Amazon, Prashant Kumar Gupta, Country Head -Sales, Shriram Veritech Solutions Pvt Ltd and Supriya Verma, Director, PwC.

Arranged into a series of sessions, the two-day event will discuss a wide list of topics that play a consequential role in the evolving plan of Indian counterfeiting, such as: Implementation of barcode/ QR code on the top 300 pharmaceuticals brands, discussion on pitching disrupting and latest generation technologies with insights on emerging authentication, traceability technologies, online marketplaces and anti-counterfeiting trends. The conference will also address topics such as counterfeiting and consumer perception, future of brand security, integrating IP enforcement strategy with anti-counterfeiting, way forward for regulators, brands and consumers, best practices, global case studies, etc.

In addition, the conference will host the first edition of its annual industry award “U K Gupta’s Excellence Award 2023” in memory of the late Mr U K Gupta former president Authentication Solutions Providers Association India Ltd. The awards are designed to promote innovation, development and recognition in the anti-counterfeiting industry.

With the theme focusing on ‘coming together to pledge for zero counterfeiting’, the fifth edition of the Traceability & Authentication Forum will converge members from notable industries including agrichemical, apparel, automotive, food and beverages, consumer electronics, pharmaceuticals, biotech & medical, tobacco, cosmetics, nutraceuticals and supplements, FMCG, luxury goods, wines and spirits and more.

Traceability & Authentication Forum will serve as an intelligent and insightful knowledge platform for industry stakeholders to chart out strategies and inspire new developments. The conference is scheduled to take place from 6-7th July, 2023 at Hotel Hyatt Regency, New Delhi, India.

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Background information: Sustainable Messe Frankfurt

The Messe Frankfurt Group is one of the world’s leading trade fair, congress and event organisers with their own exhibition grounds. With a workforce of some 2,200* people at its headquarters in Frankfurt am Main and in 28 subsidiaries, it organises events around the world. Group sales in the financial year 2022 were around €450 million*. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely-knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
Sustainability is a central pillar of our corporate strategy. Here, we strike a healthy balance between ecological and economic interests, social responsibility and diversity.

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With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 per cent) and the State of Hesse (40 per cent).

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*Preliminary figures for 2022