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Guinness World Record holder to flag off India’s first-ever cross-country journey on electric car at the second annual E-Mobility India Forum

21 Sep 2022

In a bid to raise awareness about clean mobility, Sushil Reddy, IIT Bombay Alumnus and Guinness World Record holder for “longest journey on an electric bicycle” will spearhead a 6000-kilometre journey along the Golden Quadrilateral route of India in 70 days on an electric car – the MG ZS EV. Supported by Messe Frankfurt India, the journey will commence with the flag-off during E-Mobility India Forum 2022 in New Delhi.

As a part of the “zero tailpipe emission mobility” outreach and awareness campaign, Sushil Reddy, IIT Bombay Alumnus, Guinness World Record holder and Founder of The SunPedal Ride, will carry out a 6,000-kilometre journey on an MG ZS EV along the Golden Quadrilateral route of India. Set to be India’s first-ever cross-country journey on an electric car, the initiative aims to make Indian citizens aware of the benefits of clean mobility.

Kick starting the journey on the opening day of the E-Mobility India Forum on 29 September 2022, Sushil will address the gathering on the objectives of the campaign before its flag off at 1.30 pm from the portico of Le Meridien amidst the presence of key industry leaders from Association of State Road Transport Undertakings (ASRTU), Jio BP, Tata Power, Hero Electric, BMW India, Ashok Leyland, ZF India, Bosch Ltd, Switch Mobility and several other dignitaries who will be part of the forum.

In the course of the journey, Sushil will circuit major cities including Kolkata, Chennai, Bengaluru, Mumbai and finish off in Delhi on 10th December 2022. Along with Messe Frankfurt India, the campaign is being supported by MG Motor, Fortum Charge and Drive India.

Gearing up for the rally, Sushil Reddy commented: “To accelerate EV transition in India, it is pivotal to make masses aware of benefits and capabilities of e-mobility. I hope that this journey will encourage people across the country to embrace EVs and strive towards a sustainable and pollution-free India.” 

Supporting the initiative, Mr Raj Manek, Executive Director and Board Member, Messe Frankfurt Asia Holdings Ltd, organiser of E-Mobility India Forum, stated: “Reducing India’s dependence on fossil fuels will not only help in alleviating air pollution and combating climate change but also save the Indian economy billions in oil imports*. Green vehicles are the future of automotive transportation. Messe Frankfurt India promotes and supports clean fuel initiatives through forums such as E-Mobility India Forum and NGV India Summit. We wish Sushil all the very best and stand alongside him in his journey to raise awareness about e-mobility in India.”

Slated to be held on 29 and 30 September 2022, the second annual E-Mobility India Forum at Le Meridien, New Delhi will bring brand leaders to address challenges faced by the EV industry in India and discuss key industry topics, such as: Understanding consumer attitudes and perceptions towards EV adoption, localisation, developing charging infrastructure, new business models powered by the EV ecosystem and discussion on safety concerns, standardisation and regulatory needs of the EV industry, as well as a detailed market overview and trend forecast. 


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Background information on Messe Frankfurt

The Messe Frankfurt Group is one of the world’s leading trade fair, congress and event organisers with their own exhibition grounds. With a workforce of 2,200 people at its headquarters in Frankfurt am Main and in 28 subsidiaries, it organises events around the world. As in the previous year, annual sales for 2021 were significantly lower owing to the COVID-19 pandemic: approximately €154 million compared with Group sales as high as €736 million in pre-pandemic 2019. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. Sustainable business practices are a central pillar in our corporate strategy and strike a healthy balance between ecological and economic interests, social responsibility and diversity. Another of Messe Frankfurt’s strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

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*Preliminary figures for 2021