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ISH India powered by IPA to fortify business ties for the building technology segment through its physical B2B exhibition in 2021

30 Nov 2020

Messe Frankfurt Trade Fairs India along with Indian Plumbing Association (IPA) announced the dates for the upcoming edition of ISH India powered by IPA bringing back face-to-face business interactions for the building technology sector from 20 – 22 May 2021.

The building technology sector is witnessing a major shift in the consumer behaviour with focus on sanitation and water conservation taking centre stage due to the pandemic and the impending threats of climate change. Recent reports mentioned that globally, the water and wastewater treatment market is expected to grow at a CAGR of 6.7 per cent between 2020 to 2027 to reach USD 242.6 billion* whereas, upsurge in hygiene awareness has changed the concept of bathrooms in modern homes. Strong growth in affordable and mid-income housing projects, and growing standard of living are also major factors providing a boost to the plumbing, bathroom fittings and fixtures market in India.

Keeping this growth trajectory in view, the upcoming edition of ISH India powered by IPA that is scheduled from 20 – 22 May 2021 will undoubtedly be a crucial meeting point to conduct ‘face-to-face’ interactions, evaluate and source solutions catering to the demands of the new normal. The leading B2B exhibition connecting buyers and suppliers from sectors like plumbing, sanitation, kitchen and bathroom fittings, and water management systems will be hosted at Bombay Exhibition Center, Mumbai.

Providing the best solutions for building technologies under one roof

India’s only show covering the entire value chain of LED lighting industry, LED Expo Mumbai will be scheduled in parallel to ISH India powered by IPA. The show that excels in smart and energy efficient lighting gears and components along with premium displays for bathroom and kitchen fittings by ISH India powered by IPA will create a positive business environment to kindle confidence among various sectors of building technologies.

“With trade almost coming to a standstill in the year 2020, industries will need multi-sector exhibition platforms to help accelerate business and recoup the losses they have suffered this year. Hosting LED Expo Mumbai and ISH India powered by IPA together will benefit visitors from the building technology segment who are seeking an all-inclusive marketplace to source the latest solutions essential for modern homes and other infrastructural developments in India,” shared Mr Raj Manek, Executive Director & Board Member, Messe Frankfurt Asia Holdings Pvt Ltd.

Mr Gurmit Singh Arora, President, IPA also added: “The next edition of ISH India powered by IPA will focus on solutions that will enable efficient use of water through smart and IoT based technologies. These water supply and management solutions will be further enhanced by compact and aesthetically made designs to reflect the improved standard of living in the country. Visiting the upcoming edition will be extremely beneficial for architects, real estate developers and government associations.”

ISH India powered by IPA successfully hosted its Virtual Edition September 2020 witnessed the first virtual edition of ISH India powered by IPA that showcased 980 products from 48 brands, including 15 live product demonstrations and 6 knowledge sessions. Establishing itself as a focused b2b digital marketplace for buyers and sellers, the platform recorded 2,052 active attendees and serious business meetings over two days.

ISH India powered by IPA is headed by the biennial ISH event in Frankfurt, Germany, the world’s leading trade fair for HVAC + Water which will next take place as a digital edition from 22 – 26 March 2021. 


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Background information on Messe Frankfurt

Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With about 2,600 employees at 29 locations, the company generates annual sales of around €736 million. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

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