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Need of Indian companies for brand reinforcement creates higher demand for stationery and corporate gifts

19 Nov 2018

Although every year during the festive season, the Indian markets are flooded with products and innovations for the stationery and corporate gifting sectors, there is still an evident gap between the corporate buyers and sellers. Entering into an alliance with Gifts & Accessories Exhibition Division, Messe Frankfurt Pvt Ltd, will host Stationery & Write Show presented by Paperworld bringing a gamut of top quality products from the industry at Bombay Exhibition Center in 2019.

Stationery is no more restricted to just schools, colleges and universities. Good stationery adds a touch of professionalism to the company. It inculcates a sense of trust and legitimacy amongst the employees, clients and customers. Although the demand for stationery is still high from the education sector, the corporate world is reported to be the second highest consumer of stationery and other writing materials. Good quality stationery also works as a very good option for business gifting. From multipurpose table top, desk organisers and card holders to diary organisers and pen sets, companies can come up with personalised options to reinforce their branding.

As much as traditional gifts like sweets, cash and greeting cards are deep rooted in the Indian society, corporate businesses are trying to up their game by exploring innovative options that will help them build strong relationships with their employees and create better brand recall opportunities with their clients. Companies, be it big or small, are going out of the way to attract both their employees, customers, business associates or other benefactors. But buying the right kind of corporate gift is crucial as it is a way to bring value to the customers, business partners and staff members.

With the market looking so profitable considering the amount of options available, it is important to bridge the gap between corporate gift buyers and the suppliers giving them exposure and a vast range for selection.

*The size of Indian corporate and personal gifting market put together in 2017 was about INR.250, 000 crore where festival gifting stood at USD 7.5 billion, and corporate gifting at USD 2.5 billion. **The global gifting market is estimated to be USD 475 billion and India is expected to be one of the strongest contributor by 2024. The gifting industry in the country is expected to touch USD 84 billion by 2024 from USD 65 million with corporate gifting enjoying a major section of the market, accounting for more than 80 per cent of all gifting items.

A few quintessential points companies must consider while selecting corporate gifts are:

  • Understanding the need: Selecting different gifts for different clients could be painstaking. But it is essential to look for products that is sold by trusted sellers and is in accordance with the culture.
  • Personalisation is key: Most corporate gifts are embellished with the name, tagline and logo of their company, to create a lasting impact. The company must consider quality gifts to help enhance the personalisation.  
  • Timing: Although most companies prefer gifting during the month of December, corporate gifts can be given during other important days too. A company must know the right contacts who will be able to provide them with the right products. This will ensure brand awareness and encourage the employees to perform better in the long run.
  • Consider options: The market is filled with endless amount of options for corporate gifts. It is necessary to bring these sellers under one roof to help buyers evaluate the products depending on their cost-effectiveness and innovation.

The possibilities for purchasing corporate gifts are endless but it is important to engage the right audience with the products they need. Stationery & Write Show presented by Paperworld consider major aspects like trusted sellers, quality products, cost – effective options and innovation making it a suitable platform for the buyers from the IT industry, real estate, FMCG’s, advertising and the events industry. The show will be co-located with Corporate Gifts Show and is scheduled to be held from 9 – 12 January 2019 at the Bombay Exhibition Center, the co-located shows aim to be a single point of contact to source the latest trends in gifting, merchandising and stationery industry.



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Background information on Messe Frankfurt

Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With more than 2,400 employees at 30 locations, the company generates annual sales of around €669 million. Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

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