Effective online marketing is central to successful trade fair activities as it helps you to generate attention for your company within its sector. Our advertising services include online banners and multimedia solutions. We would be happy to advise you.
Banner advertising
Virtual advertising for real success
Your industry comes together at the specialist trade fairs in Frankfurt and Asia. The same is true of the corresponding event websites and mobile offers. What better reason to present your company in both the real world and virtual channels? dexperty provides you the platform for targeted advertising campaigns on the internet to reach trade visitors before, during and after the event. What's more, you can achieve this without wastage!
Advertising on the exhibition websites
The right place at the right time
We place your advertising right where potential customers look for your offer. Whether as individual advertising formats or combinations, the Messe Frankfurt websites offer you a wide range of possibilities for presenting your offers to gain the most possible attention. As a virtual meeting point of each industry, the Messe Frankfurt even websites attract a high level of attention and access rates especially close to the respective event, which ensures the success of every advertising campaign.
We will gladly provide you with the prices for the products on request.
The following banner formats are available:
Hockeystick
- Banner size: 728 x 90 px + 160 x 600 px
- File format: GIF/JPG/SWF
- File size: max. 80 KB
Skyscraper
- Banner size: 160 x 600 px
- File format: GIF/JPG/SWF
- File size: max. 40 KB
Fullsize
- Banner size: 468 x 60 px
- File format: GIF/JPG/SWF
- File size: max. 40 KB
Button (left or right)
- Banner size: 175 x 69 px
- File format: GIF/JPG/SWF
- File size: max. 40 KB
Top box
- Number of characters: approx. 70 characters
- File format: Word document
- File size: max. 30 KB
Trade fair apps
We place your advertising right where potential customers look for your offer. Whether as individual advertising formats or combinations, Messe Frankfurt offers you a wide range of possibilities for presenting your offers to gain the most possible attention.
Due to heavy on-site use, your banner advertising will achieve a high level of attention during the respective trade fair. What's more, you can achieve this without wastage!
Media package & add-ons
Maximum presence before, during and after the trade fairs
Messe Frankfurt understands that optimal visibility and a strong presence in the media for potential visitors are the keys to a successful trade fair. Most international purchasers find up-to-date information about new products, services and resources online.
To cater to visitors’ demand, every Messe Frankfurt trade fair has an advanced website with high traffic to offer a variety of information about all aspects of the respective trade fair. Details given by exhibitors in the media package enable visitors to plan their trade fair visit quickly and conveniently.
To enhance the complimentary Basic Media Package for fairs in India, which only includes an exhibitor’s company name, booth number and product group in the exhibitor database, Upgraded Media Packages are now offered to all exhibitors, allowing a topical full-text search and freely-selectable keywords at little expense.
Add-Ons: additional online services for your media package
Distinguish your company from the competition by booking Add-Ons for the upgraded media package you ordered when you registered for an event.
We will gladly provide you with the prices for the media package and add-on products on request.
Search Add-Ons
Visitors will see you immediately with these Add-Ons
Top-of-search
- Your entry will be prominently displayed at the top of the search results
- Only 1 Top-of-Search entry is displayed in the results list
- 5 limited ad spaces
Top-of-category
- Your entry will appear at the top of the search results within a product category
- Only 1 Top-of-Category entry is displayed for each product category
- 3 limited ad spaces
Top box
- Attractive positioning of your information and products linked to your exhibitor profile
- 5 Top Boxes are displayed in rotation
Search result highlight
- Your entry will appear on the landing page of the exhibitor and product search
- Eye-catching placement of your information and products - linked to your exhibitor profile
- 25 limited ad spaces - 5 Top Boxes are displayed in rotation
Keywords
- Enter additional keywords to be found faster
- These keywords will be included in full-text searches
Information Add-Ons
Add personality to your company
Present your offering with more content and images to increase attractiveness for visitors
Video
- Present your company, additional products or trade fair news using a video
- A video is the ideal way to share information in appealing form
Content download
- Insert up to 6 PDF documents in defined categories for download
- For up to 6 documents
Online-logo
- Your logo will be displayed prominently in the exhibitor search results.
- Your company will be found and recognized faster
Product page
- Use additional products to strengthen your presence and increase the number of hits for potential customers
- Show all of your highlights and product innovations
- Includes 1 product page and 1 keyword
Photo
- Present your team, additional products or trade fair news using additional images
- Pictures are effective, they are an easy and attractive way to address new customers
Link Add-ons
Show what you have to offer
Show your entire portfolio and use links to direct visitors to your online resources
Shop link
- Link to your online shop
- 1 link for each exhibitor
Social media link
- Insert icons and links to your social media profiles on Xing, LinkedIn, YouTube, Facebook, Twitter, Google+, Weibo, Pinterest, Instagram
- 1 link for each network
- For up to 9 links
Product direct link
The product direct link takes your customers directly to your website
Profile labels
Profile labels indicate your Add-Ons
You will receive this service free of charge with your booked Add-Ons
Digital Services for visitors
Messe Frankfurt stands for exceptional and efficient visitor services. Discover Messe Frankfurt's online portfolio and use maximised services to your advantage. We will be glad to answer any questions you may have.
